CB2 has launched its ‘Designed to Make a Statement’ campaign, collaborating with creative legends and design collectives. Limited edition furniture, décor and art from Gianfranco Fratinni, Azeeza, Ross Cassidy, Mermelada Estudio and more.
CB2 has partnered with creatives across the design spectrum – from fashion designers to rockstars – to bring unique capsule collections to the Middle East this season. Its latest campaign, ‘Designed to Make a Statement’, aims to raise awareness on imaginative, established and emerging voices in design.
CB2 selects its partners based on a shared interest in form, craft and authenticity.
Their ever-evolving assortment of home furnishings includes covetable collaborations tailored for those seeking a creative edge and high-end design aesthetic.
CB2 has carefully honed its relationships with leading global studios to create unique pieces for it’s seasonal collections; this seasons selections include edits from modern icons such as Lenny Kravitz and Gwyneth Paltrow and impeccable examples of Paul McCobb’s mid-century modern simplicity, and Kara Mann’s signature subversion of contrasting styles.
CB2 is committed not only to modern trends, but legacy luxury, having recently reissued the celebrated works of Italian architect and designer, Gianfranco Frattini. Guided by his original 1950s sketches and timeless standards, CB2 has lovingly recreated original vintage pieces for a new era – with the same enduring high quality.
As well as constantly sourcing new talent and exploring new styles, CB2 remains true to its history through long term partnerships. One of these being Mermelada Estudio –an example of the brand’s longest-running design relationships – which brings a touch of Mediterranean magic and sophistication with sumptuous velvet chairs, leather sofas and minimalist shapes.
This season also sees a bold outdoor capsule collection from Azeeza where emerald and cobalt blues have been mixed with metallics to add the perfect pop of lasting, fade-resistant colour to any garden or balcony.
With over a dozen distinct collections to explore now in CB2 stores and online at www.CB2.ae, the brand continues to amplify and diversify the voices that are inspiring dream homes.