Ideal Standard is set to share a series of collections in six digital and physical locations across the world over the next year
Design enthusiasts are being offered ‘front row seats’ at the launch of Ideal Standard’s new collections across the year. The Together World Tour will premiere their latest products, design enthusiasts can expect exciting events that combine digital and physical activations. Ideal Standard selected six of the most stylish capital cities across the world – Milan, Berlin, London, Paris, Dubai and Shanghai – to showcase the events.
Starting in Milan on Wednesday 21st April (the home of Ideal Standard’s Global Design Centre) the hybrid event is going to be fashion conscious. “The Together World Tour begins in Milan, the capital of design and home of the Global Design Centre of Ideal Standard. This city for so long has been the source of our inspiration. The event will be an energetic story bringing to life the fashion and lifestyle inherent to Milan” says Ideal Standard’s Chief Design Officer, Roberto Palomba.
The Together World Tour lands in Dubai this November to coincide with Expo 2020 and Dubai Design Week. Ahmed Hafez, Chief Executive Officer of Ideal Standard MENA, explains that the event will be a unique experience, “Rather than simply offer an online showroom, we have invented a new way to connect with our customer base all around the world, digital and personal, a dynamic experience enabling us to explore the values of our brand and resulting in what we believe will be a journey of unforgettable moments of inspiration and delight.”