As the coronavirus pandemic means we’re celebrating Ramadan in way we’re not usually accustomed to, Babyshop has curated a message of hope and optimism to inspire families through this tough time
A time for gathering together with loved ones, the COVID-19 pandemic has meant that many friends and families are not marking Ramadan in the same celebratory fashion that they usually would.
But while the parties and communal feasts may have been put on hold, the spirit of peace, generosity, love, and hope certainly hasn’t – something Babyshop has conveyed in its latest campaign.
The 1973-established company reached out to children in nine different countries worldwide to ask their thoughts, feelings and ideas of a ‘A World We Deserve’.
In particular, the little ones were asked how they will remember the current times we live in, as we continue to restrict our usual lifestyle in the midst of the current coronavirus pandemic.
And the results are both insightful and uplifting – take a watch of the video below.
One message read: “I’ll remember doctors and nurses that gave their lives to protect us,” while another said: “I’ll remember many families were far away, but got even closer.”
Others commented on finding new ways to have fun and enjoying the return of birds to the cities.
Moving photography stills are displayed alongside the messaging, and an original song that was inspired by the words of wisdom from these children overlays the clip.
Reminding us to focus on the good that has come out of this horrific global tragedy, the video ends on the note: “When we get through this and we will, let’s remember what got us through this.”
To find out more, visit @babyshoparabia on Instagram or babyshopstores.com/ae.