When two icons of Italian design meet, the result is pure sophistication. Giorgetti and Maserati unite innovation and craftsmanship in a collaboration that brings together timeless furniture design and automotive artistry — now unveiled in Dubai.
Dubai, Oct. 28, 2025 — The dialogue between Made in Italy design and performance arrives in the United Arab Emirates, marking the prelude to the opening of Giorgetti’s first monobrand store in Dubai, in collaboration with Atelio.
Following international debuts in Milan, Paris, London, and New York, the exclusive Giorgetti Maserati Edition collection has now taken center stage at the Al Tayer Motors Maserati showroom in Dubai — the largest Maserati display area in the world and a landmark for enthusiasts across the Gulf region.
The collection features the Giorgetti Maserati Edition furniture line alongside the one-off Grecale Maserati Giorgetti Edition car, blending the worlds of high-performance engineering and contemporary interior design. Together, they celebrate Italian creativity, innovation, and timeless elegance.
A Strategic Milestone for Giorgetti
This Dubai showcase underscores the region’s growing significance for Giorgetti, as the brand prepares to open its first standalone store in early 2026, designed by Pritzker Prize winner Richard Meier and managed by local partner Atelio, the design division of Vivium.
A new monobrand store in Riyadh will soon follow, reinforcing Giorgetti’s presence in the Middle East.
A Meeting of Two Icons
Jointly developed under the creative direction of Giancarlo Bosio (Giorgetti) and Klaus Busse (Maserati), the collection is defined by fluid forms and a sense of motion that reflect both brands’ DNA.
“The Giorgetti Maserati Edition collection isn’t a simple co-branding exercise—it’s a natural dialogue between two worlds united by shared values,”
says Giovanni del Vecchio, CEO of Giorgetti.“This partnership embodies refined elegance and excellence in every aspect of design and engineering,”
adds Santo Ficili, COO of Maserati.
The Setting: A Dialogue Between Sea and Speed
The Dubai installation presents the Grecale Maserati Giorgetti Edition alongside three evocative living compositions inspired by Maserati’s Trident emblem and its connection to the sea and wind. From the Nereide modular sofa and Seidon sculpture sofa to the Lorelei armchair and Teti coffee tables, each piece captures movement, depth, and elegance — a harmony between ocean-inspired forms and automotive dynamism.
On Display Until November 9
The Giorgetti Maserati Edition collection will remain on display at the Maserati showroom, Al Tayer Motors, Dubai, until November 9, 2025.